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1. Choose the Right File Name
Before uploading a new image to your article, you will have to check the name of the image before uploading it. I have seen many bloggers selecting file names that have nothing to do with the content of the article or names that don’t make any sense.
You have to rename the image with a name that you want the image to rank for. Because by choosing a keyword-rich name for the image, you will make it easy for search engines to rank that image higher in the SERPs.
For example, if you are writing an article on how to find long tail keywords, name your image as “find-long-tail-keywords.jpg” or something like that.
It should make sense to both your readers as well as to the search engines.
However, make sure that you add dashes between two words and don’t write everything without spaces. It shouldn’t be like this - “findlongtailkeywords.jpg”. There is nothing wrong with this format but it’s better to stay safe and choose a format that is legible.
Wrong format – “ABC123.jpg
Okay Format – “findlongtailkeywords.jpg”
Perfect Format – “how-to-find-long-tail-keywords.jpg”
2. Image Size and Compression
The next thing you need to take care of before uploading the image is the size of the image and the dimensions. You don’t need to upload big images to your article because it will put a huge load on your server and as a result increase the loading speed.
Page load time of your website is an extremely important factor from SEO point of view and you don’t want to increase the time by adding huge images.
Image Size:
According to me, the size of the image you upload should be minimum 200 x 200px so that it gets picked up by the social networking sites like Facebook, Twitter and Google+.
However, you can insert a much smaller image or a large image as well in your article depending on your requirements. The above dimensions are only mentioned because those are the minimum requirements for an image to be picked by social networks.
When dealing with large images, make sure you take the content area width of your blog into consideration.
Most of the blog themes come with content area width of 600-700px or maybe less or more depending on the theme, so make sure you know the content area width to create a perfect image.
The above section tells you the proper image dimensions but what would you do when you download a stock image that is too large in dimensions?
If you have downloaded a stock image and it’s too large in dimensions, then it is better to resize it and then upload it. Don’t upload the image in its original size and resize it using the height and width parameter in your post editor.
If you upload the original image and then resizing it from the post, then you are doing no good. When the page is loaded in the browser, the images will load to its original dimensions and size and then it will be resized. This will only increase the loading time of your page.
There are online tools like PicResize and PicMonkey that you can use to resize your images before uploading them to your article.
When you use stock images of high quality, you will be adding a lot of pressure on your server to simply load the images. The higher the quality of the image, the more will be its size.
If the image you want to upload is in triple digits in KB or it is in MB, then that’s because the quality of the image is too high.
It is possible for the dimensions of the image to be around 500 x 500px and still be large in size. At such moments, you can’t simply resize the picture; you need to compress them for lighter weight.
There are tools like TinyPNG that helps you in compressing the images to reduce the size. Even after compressing the images, it won’t affect the image quality much. The image will still look good and it won’t be distorted or pixelated.
Note: If you write articles where you have to share extremely high-quality images, like sharing wallpapers collections, then it is better to upload the high-quality images on Dropbox or other similar sites. Then you can resize those images, in both size and dimensions, upload the resized images to your article and then link them to the cloud service where the original images are hosted. This way you are providing high-quality images to your readers without compromising your page load speed.
3. ALT Text
The main purpose of the ALT text is to provide a description to the image file. If the images are not appearing for whatever reason, the ALT text will appear in its place describing the content of the image.
The other use of the ALT text is to tell the search engines that an image is present at its place. Search engines are unable to read the image and if you don’t use the ALT text on the images on your blog, you are missing out on a lot of traffic.
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